Warren Davis
Every year, millions of dollars are spent by companies through advertising, lobbying and sponsorship of big sports brands and celebrities. While this money is often wisely spent, and it is good to get your name out there as much as possible, there are other ways of creating a brand culture that customers really connect to and one that benefits the neediest in our society at the same time. It is very similar to more traditional advertising routes in that it is a sponsorship, but in this case, the sponsorship goes not into the pockets of already rich sports stars but to charities who put your money to good use, and there is a new type of charity that could really benefit from your sponsorship.
Why You Should Sponsor A Charity Over A Celebrity
Sponsoring a charity over a celebrity might seem crazy because a celebrity can bring more immediate attention to your business through their public profile but by sponsoring a charity, you begin to create a generous culture that, as studies show, is connecting more and more to consumers. This is not only good for your customers but also good for your employees who will (rightly) feel that they are part of an ethically and socially conscious business that understands how to deal with real people and real problems. As well as this, many charitable donations are tax deductible, and you can promote your generosity through targeted marketing campaigns that highlight your progressive stance.
Who Should Your Company Sponsor?
Sponsoring something is a little bit different to just making a regular donation because by sponsoring certain charities, you can see directly where your money is going and, therefore, tell your employees and customers exactly what their work and purchases help fund. Keeping that in mind there are great opportunities to sponsor dogs that help children to learn how to read by calming them and giving them a listener who will be patient with them.
These "literacy dogs" can help dozens of children a week and they provide an invaluable resource for them later in life because they get them back on track by helping them with their reading, ensuring they do not miss out on too much of their education. The developing years of our lives are the most important and these dogs truly help shape these children to be fully functioning adults. There are not many better opportunities to directly change the future of our youth and everybody loves the idea of service dogs -- there is no downside. Your business could sponsor as many dogs as you want and show your investment in the future of Australia, a noble cause that is sure to set a new standard of business culture at your work.
For more information on obtaining a corporate sponsorship, contact your local professionals.
Hello, and welcome to my new education and development blog. My name is Chris, and today I would like to tell you my story. At the age of 40, I was ready to give up on life. Although I had done really well at University and had a good career in the banking sector, I just wasn't happy. One day, my wife suggested that I pack it all in and start out in a new direction. She put me in touch with the local education and development school and they really helped me. I retrained as an engineer and I have never been happier. I hope you enjoy my blog.